
Hair Care
Fight the fade with our paraben-free hair care products
Color Depositing
Conditioner
Maintain, refresh, protect, and condition each strand with our new Love Color™ collection. Now in 15 full spectrum shades, it's the perfect companion product that will love your hair with each application. Find your perfect match today!

Hair Repair Treatment
MermaidHair Mask
Elevate your hair care routine with our Mermaid Hair Repair Mask. Suitable for all hair types, it leaves your locks silky, shiny, and smooth. Sea for yourself, Dye Hards!



100% vegan & cruelty free
Hair CareProducts
Our shampoos and conditioners are specially fortified to keep your color vibrant through multiple washes.




Purple Toning
Shampoo &Conditioner
Maintain perfect platinum locks using Silver Stiletto Shampoo and Conditioner.

